S&S acquires El Masry body inclusive wellbeing guide

S&S acquires El Masry body inclusive wellbeing guide

21 April, 2021

Simon & Schuster Australia (S&S) has acquired world rights to Be You Be Free by Shreen El Masry.

El Masry is a non-diet, body inclusive and Health At Every Size (HAES) personal trainer and the owner of the Sydney-based Be You Be Free fitness and wellbeing community.

Be You Be Free ‘will present a special 12-week guide that will show readers how to find food freedom, body peace and joyful exercise as well as help them create their own version of wellbeing on their terms’, said S&S in a statement.

‘I spent nearly two decades of my life at war with my body, trying diet after diet after diet,’ said El Masry. ‘But it was after being weight shamed, just after my 24th birthday, that led me to the diet that developed into an eating disorder. After nearly being sectioned under the Mental Health Act, it was the turning point I needed to make a full recovery.

‘That is when I decided to have a complete career change, to go back to university and train as a Body Inclusive Personal Trainer and Certified Intuitive Eating Counsellor. I started Be You Be Free, and I now help people all around the world break free from dieting and make peace with food, exercise, and their bodies so they can start living the joyous, purposeful and fulfilled lives that they deserve. Be You Be Free will not be about fixing yourself. It will be about becoming your true self.’

S&S said El Masry’s plan ‘promises that in just 12 weeks, anyone could go a whole day without constantly thinking about what is wrong with their bodies or saying mean things to themselves’.

S&S nonfiction publisher Emma Nolan said, ‘I’m thrilled to be working with Shreen on this project. Her message that all people deserve to have a positive body image couldn’t be more timely.’

Simon & Schuster Australia will publish Be You Be Free in January 2022.

Originally published by Books and Publishing (Read More)